Publishers we admire 1: New Directions

We have nothing but awe and admiration for the New York-based experimental publishing house, New Directions, and their “old fashioned, patrician way of doing business…(with) the most unlikely product, avant-garde literature.” We need more publishers like them in the world.

“New Directions evolved as it did because its founder was as far-seeing in business as he was in matters of taste. Laughlin wasn’t looking to corner a market or to disrupt anything; his ambition was to create an institution that would last. In a reminiscence in his 2009 collection “Oranges and Peanuts for Sale,” the essayist and translator Eliot Weinberger remarked, “Laughlin’s wealth let New Directions survive as a money-loser into the 1960s, until the moment when yesterday’s obscure gibberish became today’s course requirement…. It is an old-fashioned, patrician way of doing business—the long-term investment—applied to the most unlikely product, avant-garde literature.”

http://www.ndbooks.com/

Photo: Barbara Epler, President and Publisher of New Directions. Courtesy of Nina Subin (http://ninasubin.com/photos/portraits/readers)

Θαυμάζουμε απεριόριστα τον θρυλικό αμερικανικό εκδοτικό οίκο New Directions για τον “παλιομοδίτικο, ευγενή τρόπο με τον οποίο λειτουργεί ως επιχείρηση … προωθώντας -ως μακροχρόνια επένδυση- το πιο ‘απίθανο’ προϊόν, την αβάν-γκαρντ λογοτεχνία”. Και δη σε μετάφραση. Στη φωτό η εξαιρετική εκδότρια και πρόεδρος του οίκου, Barbara Epler.

http://www.newyorker.com/business/currency/how-staying-small-helps-new-directions-publish-great-books?

http://www.ndbooks.com/

Photo: Barbara Epler, President and Publisher of New Directions. Courtesy of Nina Subin (http://ninasubin.com/photos/portraits/readers)

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